GPS on commercials

I watching MTV and a commercial came about Duracell and using Duracell batteries for your GPS handheld for research in the rainforest. In this article is talks about how GPS and Duracell (of course) have helped map and protect the rainforest.... http://news.moneycentral.msn.com/ticker/article.asp? Symbol=US:G&Feed=BW&Date=20050926&ID=5140406 It was interesting to see this on MTV :) Hey maybe the youth will feel inspired